Meet The Team
Alexa Bothwell
Alexa has a record of performance in evolving both emerging brands and cultivating distribution growth for well established brands alike.
Based in London, Alexa’s extended and deep seated network of key UK and European retailers affords for direct to buyer relationships with top door accounts such as Net a Porter, Matches, Harrods, Selfridges, Liberty of London, Harvey Nichols, Le Bon Marche, My Theresa, Tsum and many more.
Most recently acting as the former EMEA Brand Director for Equipment & Current/Elliott, Alexa has gained a sustainable reach on long term retail partner throughout Europe and the UK, allowing for a wide range of sales capability, brand positioning, product development and local market expertise.
Ann-Sofi (Fiffi) Maycher
Fiffi boasts 15 years of international business development and wholesale expansion in over 60 countries worldwide, with a track record for management and sustained growth of exports from non-existent to 50% of company’s profits.
Fiffi has headed up the international sales department for brands such as Current/Elliott, Hunky Dory, Odd Molly and Free People, creating the brand’s international relevancy and success, and have represented a diverse brand portfolio such as Tanya Taylor (NY), Cinq a Sept (NY) Spiritual Gangster (LA) and Jac+Jack (Sydney).
She has also worked as Vice President for Scandinavia’s largest fashion distributor, MnO International, and provides a unique window and macro view to the international fashion business that will help your brand achieve global success.
Linda Berg
Linda is a travel retail expert based in Stockholm with over 15 years experience having worked with leading luxury, fashion and beauty brands. Linda has excellent working knowledge of the international buying process, sales strategies, logistics, operational managements, marketing, store planning and developments.
She is an expert on customer experience in the retail field and uses a direct action-oriented approach to negotiating and solving challenges.
Linda holds and MBA in Business Administration and is also an appreciated board member.