Meet The Team
Alexa Bothwell
Alexa has a record of performance in evolving both emerging brands and cultivating distribution growth for well established brands alike with a focus on fashion.
Based in Toronto, Alexa’s extended and deep seated network of key global retailers affords for direct to buyer relationships with top door accounts such as Net a Porter, Matches, Harrods, Selfridges, Liberty of London, Harvey Nichols, Le Bon Marche, My Theresa, Tsum and many more.
Most recently acting as the former EMEA Brand Director for Saloni, Equipment & Current/Elliott, Alexa has gained a sustainable reach on long term retail partner throughout Europe and the UK, allowing for a wide range of sales capability, brand positioning, product development and local market expertise.
Ann-Sofi Maycher
Global Sales Leader with extensive digital sales expertise and 20+ years of driving multi-market growth, building international distribution networks, and scaling brands within the consumer goods, fashion, and pet industries.
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Recognized for building and developing new revenue channels, optimizing assortments, and strengthening brand consistency across all channels and regions.
Expert in digital sales (including Amazon), go-to-market strategy, market entry, international wholesale, distributor/agent management, and cross-functional leadership. Fluent in Swedish & English; multilingual across the Nordic and European markets (Norwegian, Danish, German).
Core Value Proposition: I scale brands, and build profitable infrastructures that last.
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Linda Berg
Linda is a travel retail expert based in Stockholm with over 15 years experience having worked with leading luxury, fashion and beauty brands. Linda has excellent working knowledge of the international buying process, sales strategies, logistics, operational managements, marketing, store planning and developments.
She is an expert on customer experience in the retail field and uses a direct action-oriented approach to negotiating and solving challenges.
Linda holds and MBA in Business Administration and is also an appreciated board member.